fbpx

DIGITAL STRATEGY CONSULTING

Expert advice and knowledge across the digital world

 

 


View Our Packages


Digital strategy services

 

Choosing the wrong website platform or online marketing strategy can be fatal for your business.

Making the right decision takes time and research. But the volume of information can be overwhelming and difficult to understand. How do you know if the latest developments will have a long-term impact in your business or just be a fad?

An external view from outside your business can make tough decisions quicker and easier. At the DigitalWindwe have worked with many clients to help them choose the right digital direction for their business.

 

 

View Our Packages

A developed digital strategy

A well-thought-out and developed digital strategy can:

  • Create intellectual property – by understanding your business, we can help you identify areas to develop digital IP and add value to the bottom line.
  • Evolve and create products and services – we analyse how current and potential digital activities can enhance what you offer.
  • Expand your global presence – entering new markets can be digitally challenging. We can advise on how to launch into new territories and succeed.

Our digital strategy services


We consult on all aspects of digital media and marketing strategy including:

Website UX, structure and platforms – we advise on all aspects of website planning to save your business time, reduce costs and deliver the best possible user experience for maximum conversions.
Mobile and app strategy –we can advise you on when to go mobile and the appropriate platform to create more online opportunities.
Digital marketing strategy – we advise on all channels such as SEO, social media, content marketing and PPC. Our aim is for your digital marketing to be an integrated part of an overall marketing strategy and business plan so it delivers the right results.
In-house training and recruitment – we can provide in-house workshops so internal teams maintain their knowledge and skills. We can also help you find the right digital marketers that will add value to your business.

View Our Packages


WHAT WE CAN DO FOR YOU


How we do it

An in-depth understanding of your business is always the first step. We will work with you to develop this and then depending on the task at hand we can also: Work on-site conducting group workshops, interviews and questionnaires, Analyse data – from internal and external sources, Commission research

Our approach is different for every client and we will only suggest the techniques we feel are appropriate to your project.



FREQUENTLY ASKED QUESTIONS


1I DON’T KNOW HOW MANY HOURS I NEED
We understand marketing can be a bit of mind boggle which is why we're here to help. After our initial chat, we’ll tell you the perfect package based on your goals. But to give you an indication, we typically recommend our Starter Package for a Facebook/Instagram Advertising Campaign and our Advanced Package for a Google Advertising or SEO Campaign. For those looking for a combination of Facebook/Instagram and Google/SEO, our Elite Package would be best suited. And for a concoction of absolutely everything, our Ultimate Package should do the trick.
2HOW MUCH SHOULD I SPEND ON ADVERTISING?
There is no right or wrong answer to this question. In our opinion, we recommend a minimum of €500 per platform, per month which is separate to our agency fee. But please, do not feel obligated to adhere to this. We want to work around you and whatever you feel best works for your business.
3CAN YOU GUARANTEE RESULTS?
Unfortunately not and if you come across an agency that does, run the other way. Why? Because, we use 3rd party platforms like Facebook which we have no control over. However! We have a very strong track record to which we have consistently delivered exceptional results for our clients.
4WHAT IS A CUSTOMER VALUE MODEL?
Definitely not something to overlook, a customer value model is a data driven representation that requires a number of different statistics like your average purchase value and purchase frequency rate, the average customer value and customer lifespan - you get the drift. With this in mind, it will tell you exactly how much you can afford to pay per website visitor, per customer; pretty nifty right? We cannot emphasise enough how valuable this is to your business. An opportunity to know just how much you can budget? We should be charging millions for this!
5HOW LONG WILL IT TAKE TO SEE RESULTS?
It’s hard to pinpoint an exact amount of time as all of your wonderful businesses are so different! In some instances, we have had clients see results within 48 hours of their campaign going live but it really depends on the service you have decided to use. Take SEO for example. It can take anywhere between 3-6 months for your desired results to appear so don’t panic if you feel like you're not hitting your targets - it just takes time. Please note that most platforms have a learning phase (where the platform’s algorithm learns everything about the campaign, smart huh?) and this can take a couple of days.
6DO WE REALLY NEED A CONTRACT?
It may not feel like it, but contracts are important as they cover all the boring legal aspects like GDPR and confidentiality. Although some of you may see this as red tape, our agreements are fully transparent and are there to spell out the scope so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of, so think of it as a reference point for any questions that may pop to mind in the future.