Digital strategy services
Choosing the wrong website platform or online marketing strategy can be fatal for your business.
Making the right decision takes time and research. But the volume of information can be overwhelming and difficult to understand. How do you know if the latest developments will have a long-term impact in your business or just be a fad?
An external view from outside your business can make tough decisions quicker and easier. At the DigitalWindwe have worked with many clients to help them choose the right digital direction for their business.
A developed digital strategy
A well-thought-out and developed digital strategy can:
- Create intellectual property – by understanding your business, we can help you identify areas to develop digital IP and add value to the bottom line.
- Evolve and create products and services – we analyse how current and potential digital activities can enhance what you offer.
- Expand your global presence – entering new markets can be digitally challenging. We can advise on how to launch into new territories and succeed.
Our digital strategy services
We consult on all aspects of digital media and marketing strategy including:
Website UX, structure and platforms – we advise on all aspects of website planning to save your business time, reduce costs and deliver the best possible user experience for maximum conversions.
Mobile and app strategy –we can advise you on when to go mobile and the appropriate platform to create more online opportunities.
Digital marketing strategy – we advise on all channels such as SEO, social media, content marketing and PPC. Our aim is for your digital marketing to be an integrated part of an overall marketing strategy and business plan so it delivers the right results.
In-house training and recruitment – we can provide in-house workshops so internal teams maintain their knowledge and skills. We can also help you find the right digital marketers that will add value to your business.
WHAT WE CAN DO FOR YOU
How we do it
An in-depth understanding of your business is always the first step. We will work with you to develop this and then depending on the task at hand we can also: Work on-site conducting group workshops, interviews and questionnaires, Analyse data – from internal and external sources, Commission research
Our approach is different for every client and we will only suggest the techniques we feel are appropriate to your project.