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EMAIL MARKETING AGENCY

A BESPOKE, EFFECTIVE MARKETING SOLUTION FOR YOUR SMALL BUSINESS

Email Marketing remains one of the most effective ways of communicating with your customers directly in their inbox. From telling your story to delivering your content to your audience at the right time, as an Email Marketing Agency, our experts can assist with all aspects of your Email Marketing strategy.

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EMAIL

Unlike it's physical competitor, email marketing has changed the way small businesses can interact with prospective and existing customers allowing them to create a conversion optimised lead funnel which not only generates immediate sales but creates lifelong brand evangelists. Email Marketing should form a strong pillar of your digital marketing strategy.

With great tracking and automation capabilities, you can save time and see a real ROI on each email that is sent. Not only that but email allows you to engage your audience with highly targeted and personalised content from welcome emails as soon as a new customer signs up to 24 hour event reminders.

OUR SERVICE

As an Email Marketing Agency, we take the time to understand your business' aims & objectives, define your target audience and research what your competitors are doing. This allows us to put together a detailed email marketing strategy which is designed to take your customers on a conversion focused journey.

Our team of experts have years' of experience which means we can create effective email marketing campaigns which resonate with your customers and prospects. are delivered to them at the right time for maximum ROI.

However, it just doesn't stop there! We also help to ensure your marketing emails contain the right message, they are sent to the right people and at the right time. In turn, this leads to more sales and increases revenue.


TESTING & REPORTING

What subject line works best? Which call-to-action generates the most amount of clicks? We will figure this all out for you. When it comes to your Email Marketing Campaigns, we will continuously test different aspects to ensure you get the best results possible and the most out of your campaign.

At The DigitalWind, we provide you with a report for each email campaign, so that you can track performance and see your ROI. We will also ensure you're GDPR Certified by managing, maintaining and building your database in a compliant way.

 

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WHAT WE CAN DO FOR YOU

GENERATE LEADS

With the average person receiving on average 121 emails per day, with the right content, email is great for reaching prospective customers.

INCREASE YOUR ROI

Email Marketing brings in £44 for every £1 spent. It's fast, it's cheap, and it's highly effective - but it only works with the right strategy.

BRAND EVANGELISTS

Providing informative and well crafted content can help develop loyal brand evangelists which reward you with sales and engagement.

AUTOMATION

Automating your email marketing strategy saves time and allows you to engage your audience with highly targeted & personalised content.


FREQUENTLY ASKED QUESTIONS


1I DON’T KNOW HOW MANY HOURS I NEED
We understand marketing can be a bit of mind boggle which is why we're here to help. After our initial chat, we’ll tell you the perfect package based on your goals. But to give you an indication, we typically recommend our Starter Package for a Facebook/Instagram Advertising Campaign and our Advanced Package for a Google Advertising or SEO Campaign. For those looking for a combination of Facebook/Instagram and Google/SEO, our Elite Package would be best suited. And for a concoction of absolutely everything, our Ultimate Package should do the trick.
2HOW MUCH SHOULD I SPEND ON ADVERTISING?
There is no right or wrong answer to this question. In our opinion, we recommend a minimum of €500 per platform, per month which is separate to our agency fee. But please, do not feel obligated to adhere to this. We want to work around you and whatever you feel best works for your business.
3CAN YOU GUARANTEE RESULTS?
Unfortunately not and if you come across an agency that does, run the other way. Why? Because, we use 3rd party platforms like Facebook which we have no control over. However! We have a very strong track record to which we have consistently delivered exceptional results for our clients.
4WHAT IS A CUSTOMER VALUE MODEL?
Definitely not something to overlook, a customer value model is a data driven representation that requires a number of different statistics like your average purchase value and purchase frequency rate, the average customer value and customer lifespan - you get the drift. With this in mind, it will tell you exactly how much you can afford to pay per website visitor, per customer; pretty nifty right? We cannot emphasise enough how valuable this is to your business. An opportunity to know just how much you can budget? We should be charging millions for this!
5HOW LONG WILL IT TAKE TO SEE RESULTS?
It’s hard to pinpoint an exact amount of time as all of your wonderful businesses are so different! In some instances, we have had clients see results within 48 hours of their campaign going live but it really depends on the service you have decided to use. Take SEO for example. It can take anywhere between 3-6 months for your desired results to appear so don’t panic if you feel like you're not hitting your targets - it just takes time. Please note that most platforms have a learning phase (where the platform’s algorithm learns everything about the campaign, smart huh?) and this can take a couple of days.
6DO WE REALLY NEED A CONTRACT?
It may not feel like it, but contracts are important as they cover all the boring legal aspects like GDPR and confidentiality. Although some of you may see this as red tape, our agreements are fully transparent and are there to spell out the scope so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of, so think of it as a reference point for any questions that may pop to mind in the future.