1I DON’T KNOW HOW MANY HOURS I NEED
We understand marketing can be a bit of mind boggle which is why we're here to help. After our initial chat, we’ll tell you the perfect package based on your goals. But to give you an indication, we typically recommend our Starter Package for a Facebook/Instagram Advertising Campaign and our Advanced Package for a Google Advertising or SEO Campaign. For those looking for a combination of Facebook/Instagram and Google/SEO, our Elite Package would be best suited. And for a concoction of absolutely everything, our Ultimate Package should do the trick.
2HOW MUCH SHOULD I SPEND ON ADVERTISING?
There is no right or wrong answer to this question. In our opinion, we recommend a minimum of €500 per platform, per month which is separate to our agency fee. But please, do not feel obligated to adhere to this. We want to work around you and whatever you feel best works for your business.
3CAN YOU GUARANTEE RESULTS?
Unfortunately not and if you come across an agency that does, run the other way. Why? Because, we use 3rd party platforms like Facebook which we have no control over. However! We have a very strong track record to which we have consistently delivered exceptional results for our clients.
4WHAT IS A CUSTOMER VALUE MODEL?
Definitely not something to overlook, a customer value model is a data driven representation that requires a number of different statistics like your average purchase value and purchase frequency rate, the average customer value and customer lifespan - you get the drift. With this in mind, it will tell you exactly how much you can afford to pay per website visitor, per customer; pretty nifty right? We cannot emphasise enough how valuable this is to your business. An opportunity to know just how much you can budget? We should be charging millions for this!
5HOW LONG WILL IT TAKE TO SEE RESULTS?
It’s hard to pinpoint an exact amount of time as all of your wonderful businesses are so different! In some instances, we have had clients see results within 48 hours of their campaign going live but it really depends on the service you have decided to use. Take SEO for example. It can take anywhere between 3-6 months for your desired results to appear so don’t panic if you feel like you're not hitting your targets - it just takes time. Please note that most platforms have a learning phase (where the platform’s algorithm learns everything about the campaign, smart huh?) and this can take a couple of days.
6DO WE REALLY NEED A CONTRACT?
It may not feel like it, but contracts are important as they cover all the boring legal aspects like GDPR and confidentiality. Although some of you may see this as red tape, our agreements are fully transparent and are there to spell out the scope so you know exactly what you’re getting for your money. We’re always happy to go over anything you’re unsure of, so think of it as a reference point for any questions that may pop to mind in the future.